Many are watching

Wondering where have all those people gone that used to watch television? US-centric, but pretty amazing numbers of people who have been watching video on the web in April (yes, these figures are for 1 month):

"Google Sites" means essentially YouTube. "Fox" means essentially MySpace and some sport and entertainment sites. Figures released by ComScore (via Media 2.0 Intel - thx PM for the link). Other findings:

• 71 percent of the total U.S. Internet audience viewed online video.
• Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April
• The average online video viewer watched 228 minutes of video.
• 18-34 year olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
• 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
• 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
• The average online video duration was 2.8 minutes.

Comments

[marc duchesne]

"18-34 year olds were the heaviest viewing segment" : that's the *On-The-Spot* Generation. They're born with a TV remote at hand, and most of them grew up with a computer near them.
What does that mean, for us people who are supposed to help make their world a better place (at home and/or at work) : we've got to think different. Quick, instant, on-demand : the three keywords.

[Bea Cantor]

I think if schools were really using technology effectively to reach kids, the age bracket with the most videos viewed would be the next one down.

[John Hendron]

Good stats, thanks for posting them.

@BeaCantor: But are these videos really educating anyone? Or entertaining them? While I know you can learn while being entertained, the videos by in large are a passive activity.

Maybe some schools have skipped the video bandwagon all together and are actively engaging their students with PBL.

Now if they're posting their videos, bingo.