Wondering where have all those people gone that used to watch television? US-centric, but pretty amazing numbers of people who have been watching video on the web in April (yes, these figures are for 1 month):
"Google Sites" means essentially YouTube. "Fox" means essentially MySpace and some sport and entertainment sites. Figures released by ComScore (via Media 2.0 Intel - thx PM for the link). Other findings:
- 71 percent of the total U.S. Internet audience viewed online video.
- Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April
- The average online video viewer watched 228 minutes of video.
- 18-34 year olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
- 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
- 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
- The average online video duration was 2.8 minutes.