Bruno Giussani is a writer, the European Director of the 
links for 2008-07-20
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Many companies have been investing in "online communties" to bring customers closer to their brand(s). But only few people have been showing up many of these sites. Problem: Businesses focus on the value the sites can provide to them, not the community.
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"Let's face it, though. Social networks where a brand name product is what everyone rallies around are a dumb idea."
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"Moran’s study revealed that even though 60% of businesses put over $1 million into branded online community building efforts, 35% have less than 100 members, while less than a quarter have more than 1,000". Interesting analysis by Josh Catone
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Interesting use of a new online tool called Versionista, that allows users (in this example, the McCain campaign) to track and cache changes to specific webpages (Obama's Irak position, to see how it evolves, hoping to expose contradictions).
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Interesting tips by Steve Rubel on how to navigate the information/innovation overflow. (thx PM for the link)
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Interesting statistics from Korea about the recent anti-US-beef-import controversy. On portal Daum's very active forums, the top 3.3% of the users contributed nearly half of the thousands of posts; the top 10% accounted for 71% of all posts. (via LH)
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Interview of Lauri Almann, Estonia’s undersecretary of Defence, who was part of the team responding to the 2007 cyberattacks. "The right to use the Internet is almost a human right that the government has to guarantee". (by GCN, via Laurent Haug)
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Al Gore challenged the United States to shift its entire electricity sector to carbon-free wind, solar and geothermal power within 10 years. "We're borrowing money from China to buy oil from the Persian Gulf to burn it in ways that destroy the planet".
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A short fiction by science historian George Dyson. "Only one third of a search engine is devoted to fulfilling search requests. The other two thirds are divided between crawling and indexing. Ed's job was to balance the resulting loads." (From Edge.org)
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