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« links for 2008-05-26 | Main | Flying Close To The Sun »

May 28, 2008


It is interesting to see another cycle come to a close here.

Before large corporations, consumers used to be producers, with millions of artisans exercising their craft in their community. Then came Henry Ford and mass production, which suddenly created a fundamental shift of power, resulting in the needs of consumers being less and less taken into account by constantly growing organizations.

Now the consumers want to have their say again, and the era of mass-customization predicted by Alvin Toffler is here.

Then all of a sudden old models resurface, with Facebook - supposedly a new kind of interface between companies and consumers - finally redoing an old model: the tupperware one, where clients become products advocates. How ironic would it be if web 2.0 was simply a reincarnation of the Tupperware economy?

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