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Interview of Patrick Ruffini on how US presidential candidates are using all the available online tools.
Bruno Giussani is a writer, the European Director of the TED Conferences, the producer of the Forum des 100, and a frequent public speaker. He has authored several books. Most recently, his articles have appeared in Business Week, The Economist, IHT, WSJE, Foreign Policy, NZZ, Ilsole24ore Nòva24, Infoweek and others, and he is a frequent commentator on Swiss Public Radio's Grand8. He is a member of the Boards of Internet consultancy Tinext and of the Knight Fellowship at Stanford University, where he was a Fellow in 2004. He lives in Switzerland.Guest bloggers: Susan Kish, Michele Bowman, Pam Maples, Andreas Göldi, Julie Meyer, Andreas Obrist, Nicoletta Iacobacci, Marcel Bernet
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Just checked out some political websites from italy. Even the presidential candidates could learn from here, as it seems to me. Check out for example: http://www.democratica.tv
live-coverage of every event, twitter, rss-feeds, and much much more, all integrated in one website. The italians are setting the new standards in polit-marketing, as it seems to me.
Posted by: Ugugu | March 18, 2008 at 09:00 AM
Actually, democratica.tv is interesting and well produced (and others have done so before the Italians: Segolène Royal in France and JL Zapatero in Spain for example: http://www.lunchoverip.com/2006/09/participative_d.html
and David Cameron in the UK
http://www.lunchoverip.com/2006/09/webcameron.html)
But while democratica.tv is good partisan television, it's just that: broadcast television, no comments, no interactivity (you can send your video, they decide if they upload it; you can "contact the editors" per e-mail; that's pretty much it). Italian politics is television-dependent, apparently online too.
Posted by: BG | March 18, 2008 at 09:12 AM
Good points. Much of these efforts probably also due to Beppe Grillo's succes on the internet. they want the young voters back.
But still, yesterdays Twitter-Warning caught my attention:
http://twitter.com/pdnetwork/statuses/772904330
...so i tuned in and wached it for some minutes
However, if i were italian i'd probably still vote for the other tv-station http://www.ecotv.it ;-)
Posted by: Ugugu | March 18, 2008 at 10:41 AM