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Bruno Giussani is a writer, the European Director of the TED Conferences, the Special Project Editor at Swiss news magazine L'Hebdo, and a frequent public speaker. He has authored several books. Most recently, his articles have appeared in Business Week, The Economist, IHT, WSJE, Foreign Policy, NZZ, Ilsole24ore Nòva24, Infoweek and others, and he is a frequent commentator on Swiss Public Radio's Grand8. He is a member of the Boards of Internet consultancy Tinext and of the Knight Fellowship at Stanford University, where he was a Fellow in 2004. He lives in Switzerland.
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March 16, 2008
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It would be great if someone re-did this campaign today for the world to see and learn. As I'm sure if done right, it would make a good impact on people.
Posted by: Jared Turner | March 16, 2008 at 08:36 PM
I agree. It's such a good visual image which would easily translate globally. Well done to the city of Muenster.
Posted by: Catherine Nelson-Pollard | March 17, 2008 at 12:02 PM
What a great visualization! So expressive!
Amazing is the difference between cars and bus.
The only question that remains: Are the people in the bus also standing, or only sitting?
Posted by: Andreas | March 22, 2008 at 12:34 PM
I guess that you can ask several questions of that kind (how big is the bus? how many people drive in each car? etc) but let's keep the focus on the symbolic aspect of the picture... :-)
Posted by: BG | March 22, 2008 at 12:46 PM