links for 2008-01-06

• Who clicks on web banners and text ads?
  I click on a web banner or text ad maybe once a year. Most of the time I don't even see them. But somebody must be clicking, since Google etc are making billions. Who are they, asks Danah Boyd. And you: Do YOU click on online ads? Add your comment below.
  (tags: advertising)

Comments

[Pascal]

Bruno, if you only click TWO times in a year like million people, Google will be the first company in the World in term of valorisation :-) X 3 Microsoft market cap.

[Nicolò]

Good post, I always wondered who they are since I never click and when I explain to some not-so-Internet-expert, how Google makes money they always tell me they 've never clicked on their ads. (or maybe they do but don't realize it...). BTW, I agree with pascal, a small part of a big number is always a big number.

[marc duchesne]

I sometimes click on B2B-related ads on the Google' search results page, say 10 times a year.
Banners and all those standards ads ? By curiosity (same as previous point : only business-related stuff), or by accident (when I'm too fast on the mouse' s button ;-)

[lesterminator]

I click on ads and banners to support the websites as much as I can ;-)

[Martha Careful]

Those ads are frequently invisible.

[KMTO]

Someone from the business told me that there are two more categories: robots (sometimes from competition); chinese (paid to click away ads from competition) ;-)

[Fabian]

I only very rarely click on adds.

and there is this great firefox add-on called adblock plus, which filters basically all adds and banners out, meaning that I dont see adds anymore when surfing.

https://addons.mozilla.org/en-US/firefox/addon/1865