
Bruno Giussani is a writer, the European Director of the
TED Conferences, the producer of the
Forum des 100, and a frequent public speaker. He has authored several
books. Most recently, his articles have appeared in
Business Week,
The Economist,
IHT,
WSJE,
Foreign Policy,
NZZ,
Ilsole24ore Nòva24,
Infoweek and others, and he is a frequent commentator on Swiss Public Radio's
Grand8. He is a member of the Boards of Internet consultancy
Tinext and of the
Knight Fellowship at Stanford University, where he was a Fellow in 2004. He lives in Switzerland.
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Bruno, if you only click TWO times in a year like million people, Google will be the first company in the World in term of valorisation :-) X 3 Microsoft market cap.
Posted by: Pascal | January 07, 2008 at 12:21 PM
Good post, I always wondered who they are since I never click and when I explain to some not-so-Internet-expert, how Google makes money they always tell me they 've never clicked on their ads. (or maybe they do but don't realize it...). BTW, I agree with pascal, a small part of a big number is always a big number.
Posted by: Nicolò | January 07, 2008 at 12:39 PM
I sometimes click on B2B-related ads on the Google' search results page, say 10 times a year.
Banners and all those standards ads ? By curiosity (same as previous point : only business-related stuff), or by accident (when I'm too fast on the mouse' s button ;-)
Posted by: marc duchesne | January 07, 2008 at 01:11 PM
I click on ads and banners to support the websites as much as I can ;-)
Posted by: lesterminator | January 07, 2008 at 10:08 PM
Those ads are frequently invisible.
Posted by: Martha Careful | January 08, 2008 at 09:02 AM
Someone from the business told me that there are two more categories: robots (sometimes from competition); chinese (paid to click away ads from competition) ;-)
Posted by: KMTO | January 10, 2008 at 11:32 AM
I only very rarely click on adds.
and there is this great firefox add-on called adblock plus, which filters basically all adds and banners out, meaning that I dont see adds anymore when surfing.
https://addons.mozilla.org/en-US/firefox/addon/1865
Posted by: Fabian | January 13, 2008 at 04:36 PM