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« Inside Google Zurich | Main | links for 2007-09-19 »

September 19, 2007


So, please tell us, who are the finalists? No news so far from the website, mailing list or anywhere so far...

I submitted an idea that was rejected, and I can not wait to see the five (!) plans that evidently score better on actual reduction, feasibility, time-to-market and consumer lifestyle impact.
Personally I have a really hard time believing five such plans exist (ok, maybe 1 or 2), so I can not wait to be amazed...

Hello Michel. Yes, 433-plus candidates will inevitably be disappointed and many will inevitably think that their entry was more deserving that the ones that have been chosen by the jury. I've been through jury work many times, and I am well aware of that, but I also know that we've performed a serious, engaged and careful selection. Anyway, as it is said in the post, the process is not finished. There is still one step, from "shortlist" to "winners". The winners will be announced on the 29th September in Amsterdam, around noon. :-)

Hello Bruno, thank you very much for your answering. Of course I have no doubts about the integrity of the jurying process.

I am genuinely anxious to find out who beat my plan (and why). Are you now saying 5 finalists will not be announced beforehand? This a change from what was communicated earlier, correct?

Anyway, I hope to be present at the final presentations, so I will find out then I guess. Thanks again, Michel

Hi Bruno,

This is how we can reduce CO2 emissions with negligible usage of water or energy by involving everybody with a cell phone.

Have the 2.6billion mobile phone subscribers worldwide plant trees in exchange for free airtime credit. Since one ton of wood absorbs and stores 1.8tons of carbondioxide forever (furniture, construction etc) if we dont burn it, we need at least 20 billions tons of wood NOW; that is roughly 10 trees per person from the 2.6billion subscribers. Very practicle, cost effective and later an income earner to those who live on less than a dollar a day.

The free phone credit for tree planting is recovered when the phone companies trade the emission reductions as carbon credit. The market for carbon credit is estimated at $1trillion dollars and growing compared to the $50billion subscribers spend on buying phone credit. Polluters would be willing to pay in advance for this global initiative as an offset project in Non-Annex I countries in the Kyoto Protocol. This would augment UNEPs gallantry effort.

UNEP planned to plant 1billion trees in 2007, only 133 million has been planted. This was a voluntary initiative. How about commercialising it as proposed. Think of the 2.6billion mobile phone users as Yahoo email account holders who get the service free and environmental polluters who will pay to buy the carbon credits just like advertisers do on your email account.

Has this model worked elsewhere? Yes search the website for Developemnt Marketplace and you will see how a proposal to improve preventive health by taking a simple mobile SMS test in exchange for free credit won USD$200,000. Thats why I believe the Picnic Green Challenge though noble was very subjective; systematically murdering 433 ideas. Ideas are like babies to mothers and just like every mother has big dreams for their babies so too do idea "mothers". Talk of massive ideocide.

My idea was modelled like the idea on preventive health that won $200,000. Unfortunately it didnt live to save the environment.


Caleb Opon

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