Print and online publications sometimes have a motto, like the New York Times' "All the news that's fit to print", which is published every day on the top-left corner of the front page. Other publications choose a quote that encapsulates their vision or their guiding principles. Usually, these quotes are from wise men and women like Aristotle, Einstein, maybe Eleanor Roosevelt or Tom Friedman (and many others of course). So I was a bit surprised to learn that a new German publication, Upload, a magazine covering digital publishing, is using a quote from my speech at the Reboot conference in Copenhagen last year as their motto: "Es gibt keine neuen und alten Medien -- nur Werkzeuge, um Geschichten besser zu erzählen":
Which in English would be something like: "Forget the new-vs-old-media argument -- they are all tools for telling a better story". I got a mail today from Jan Tissler, the founder of Upload, saying that this has helped frame his work. Glad to learn that, and I certainly wish Upload alot of success.
Bruno Giussani is a writer, the European Director of the 









Bruno:
They are quite right at Upload. What changes is just the delivery system -- and in some ways the way news is packaged as well.
I've been enjoying your blog after reading some of your other work in Foreign Policy. I especially love the European perspective.
Posted by: Valeria Maltoni | April 01, 2007 at 12:01 AM
Grazie Valeria, and thank you for pointing me to your very interesting blog. I've learned there about the Ritalia initiative, by the way. B.
Posted by: BrunoG | April 01, 2007 at 01:03 AM
Congratulations on the ego thing! Everybody's ego needs a bit of attention every once in a while.
It is good when somebody takes what you say, runs away with it and uses it as inspiration. It is of course better when they quote or cite you too.
But then you know that you are right, story telling is still what all of this is about. The tools have improved considerably, and they will continue to improve. For those, like you, who are journalists, this is the best that could happen. You have both speed and global reach at your fingertips.
Posted by: Dannie Jost | April 01, 2007 at 01:26 AM
Bruno, this is only the beginning!
You write so much interesting words about others that it is okay to write about yourself for once. :) Keep up the great content. e)
Posted by: Enrique Pardo | April 02, 2007 at 07:11 AM