Gore's SOS - Save Our Selves

Along the social absorption route, there is always a point where complex issues and inconvenient messages percolate into the pop-culture sphere and start being considered self-evident, possibly triggering changes in behavior and other individual or collective responses.

For the climate crisis that point may be nearing. It may even have a precise date: this year's 7th of July (7/7/7). A group of environmental activists surrounding former US vice-president Al Gore (see his speech at TED2006) has just announced plans for a worldwide event, called LiveEarth, featuring big live concerts in cities on seven continents (another "7") broadcast on television, radio, online (by sponsor MSN) and on cell phones (yes, one of the concerts will be broadcast from Antarctica, that will be a first) to mobilize global action to face the climate crisis. The initiative will use as its identifier the international SOS Morse code (three dots, three dashes, three dots - see logo at right), re-interpreting it as a continuous distress call where SOS stands for "Save Our Selves". "The climate crisis will only be stopped by an unprecedented and sustained global movement", Gore said announcing the initiative (watch the video), which he called "a mass persuasion campaign" that will also outline (through the websites) ways in which individuals, companies and politicians can take action.

LiveEarth is of course modeled on the 1985 LiveAid (to raise funds for famine relief) and the 2005 Live8 (to raise pressure for debt relief and eliminating poverty) international concerts. It was imagined by Kevin Wall, who produced Live8. More than 100 artists will appear - including Sheryl Crow, Bon Jovi, Red Hot Chili Peppers, local acts (to attract local audiences), etc.

For Gore, LiveEarth will be a spectacular way to extend the message of his film "An Inconvenient Truth" (which is nominated for an Oscar later this month) and of his Climate Project (training volunteers to give his slide show). But of course it won't go without controversies -- starting with the question of whether he's just building up a run for US President in 2008 (which he dismisses: "I have no intentions of running"). The other focus of criticism will be the environmental impact of the multicontinental concert (air travel, mass audiences producing mass waste, energy consumption, etc). Wall and Gore say they're using LiveEarth to design a "Green event standard" that could become a "model for carbon-neutral concerts and other live entertainment events".

(Cross-posted on the TEDblog)

Comments

[sonya]

Al Gore is pushing a religious belief at the end of the day. The only data we have to date does not suggest that we have a major environmental problem associated with temperature changes. The facts are clear we have experienced a .7 degree temperature increase over the past 100 years. The dire forecasts are not fact based. To assert that they are is to ignore what we know about modeling. As an expert modeler I challenged any climate modeler to explain how they fail to provide a means of validating their models. The current models have error rates that would have them immediately rejected in any other domain of science. In addition, almost all of them have failed to provide short term forecasts that are even remotely accurate. Hanson's model has for the past three years over estimated ocean temperatures.

Please use reason when speaking about topics of great importance.

[Marc Duchesne]

Hello Bruno,

Thank you so much for the heads up. I hope Nicolas Hulot and his 'Pacte Ecologique' will relay the initiative in France.
On the business side, I am curious seeing how the 'Green Event Standard' will look like. It is a given that the actual Climate Crisis is *the* unique opportunity for us to reinvent the way we live AND work, both on a local and a global basis.
_Marc

[Sean]

FYI, here is another initiative called Global Cool that looks to harness the power of popular culture to help change behaviors that lead to emissions of GHG. see following links:
http://www.parkparadigm.com/?p=161
http://www.global-cool.com/globalwho/ourmission.php