EuroScan, my monthly column for the Innovation&Design section of BusinessWeek Online, is published today. It describes a visit to the site of the world's most powerful particle accelerator, at CERN in Geneva, and discusses the technology of this most ambitious scientific experiment, aimed at re-creating the conditions of the first moments after the Big Bang and possibly finding an elusive particle.
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Bruno Giussani is a writer, the European Director of the TED Conferences, the producer of the Forum des 100, and a frequent public speaker. He has authored several books. Most recently, his articles have appeared in Business Week, The Economist, IHT, WSJE, Foreign Policy, NZZ, Ilsole24ore Nòva24, Infoweek and others, and he is a frequent commentator on Swiss Public Radio's Grand8. He is a member of the Boards of Internet consultancy Tinext and of the Knight Fellowship at Stanford University, where he was a Fellow in 2004. He lives in Switzerland.
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