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« Being user 4417749 | Main | Pit-stop for doctors »

August 29, 2006


Great post!

Moreover this is a well-known fact in the group structure and the field of sociology. I usually recommend that skeptics read the excellent piece by Clay Shirky http://shirky.com/writings/group_enemy.html as it further emphasizes what you point out.

I just hope that more people inside the tech sphere start to realise that in order to build social software you need to understand that the word 'social' is there for a reason. To many times I have and still do see and come across solutions that are not even close to being able to be called 'social software' even though they are marketed as such.

Erik: I will retain your quote "the word 'social' is there for a reason", because it encapsulates everything. Thanks. B.

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