I've posted the other day a picture of a 65-meters-wide "bridge" billboard put up by Adidas in Germany in conjunction with the football (soccer) World Cup, currently underway. The sport gear and fashion company has done it again, paying for an 800-square-meter fresco painted on the ceiling of Cologne's main train station in the style - somewhat - of the ceiling of the Sistine Chapel by Michelangelo (it's actually bigger: the Sistine measures 530 square meters). While the fresco represents ten modern pagan idols (such as Britain's Beckham, France's Zidane and Germany's Ballack - all Adidas-sponsored) I'm unable to spot the equivalent of the Creation of Adam. The idea came from ad agency TBWA. Here it is (click to enlarge):
Bruno Giussani is a writer, the European Director of the 










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